Varna SEO Agency
Client fit

Who We Work With

Selective by design.

We take on roughly 10 clients a year. Being selective is the point, not a limitation.

Most agencies say yes to almost anyone who can pay. We don't, on purpose. A client who isn't the right size or shape for how we work ends up unhappy no matter how good the work is - and every mismatched account is time taken away from the clients who are the right fit. Stating this upfront saves everyone a discovery call.

A strong fit

Mid-market B2B and e-commerce companies that match how we work:

  • Mid-market B2B and e-commerce companies, typically 2M-50M EUR revenue
  • Selling into multiple markets across the UK, Nordics, Baltics or wider EU, or ready to
  • Already have a website and someone internally who owns marketing
  • Comfortable with a 6-12 month retainer, not a one-month trial
  • Want a monthly scoreboard you can check yourself, not a black box

Not the right fit

Stated plainly — we would rather turn the work away:

  • Pre-revenue startups or pre-launch products
  • Local or consumer-facing SMBs whose buyers aren't searching the way we build for - a single-location retailer or a consumer service business will usually do better with a specialist local-SEO freelancer
  • Anyone wanting a one-off traffic spike rather than a compounding retainer relationship
  • Anyone who wants guaranteed rankings or guaranteed revenue attribution from AI citation - nobody can honestly promise that yet, and we won't pretend otherwise

How to proceed

  1. 01

    Check the criteria

    Read the strong-fit and not-the-right-fit lists on this page before spending time on a call.

  2. 02

    If it sounds like you

    Request a free AI Visibility Audit.

    Get your free AI Visibility Audit →
  3. 03

    If it doesn't

    No hard feelings — Free Guides & Tools may still be useful.

    Free Guides & Tools →

We'd rather turn away a client who isn't the right fit than take the fee and deliver work that doesn't move their business. It's bad for them, and it's bad for the roughly ten clients we do take on, since every mismatched account is time pulled from the right ones.

If that sounds like you:

Get your free AI Visibility Audit →