Varna SEO Agency

Services / Conversion

Pipeline & Conversion

You've invested in visibility. Now convert that traffic into qualified pipeline - landing page optimization, conversion tracking, lead scoring integration.

This is the outcome layer that sits on top of a core SEO or GEO retainer. We don't generate traffic for its own sake - we make sure the traffic that arrives turns into pipeline your sales team can work.

  1. 1

    Landing pages

    Design and CRO on the pages that receive organic traffic.

  2. 2

    Tracking

    Full-funnel conversion instrumentation (GA4, GTM, server-side).

  3. 3

    CRM & scoring

    Lead scoring and CRM integration your sales team can work.

  4. 4

    Iterate

    A/B tests and monthly pipeline attribution reporting.

What this covers

  • Landing page design and conversion rate optimization
  • Full-funnel conversion tracking (GA4, GTM, server-side)
  • CRM and lead scoring integration (HubSpot, Pipedrive, etc.)
  • Form and CTA optimization based on user behavior data
  • A/B testing frameworks for key conversion pages
  • Monthly pipeline attribution reporting

Then what?

Lifecycle email keeps leads moving. Onboarding sequences, re-engagement campaigns, quarterly review nurtures - all templated and measured.

Lifecycle & Retention (add-on) →