Varna SEO Agency
AI search visibility

Google isn't the only search engine your buyers use anymore.

Your next customer is asking ChatGPT which supplier to shortlist. Perplexity is naming three companies in your category. Google is answering the query without sending the click.

We make sure the answer is you - in every market you sell in.

Get your free AI Visibility Audit →See how it works

No sales call required to get the audit. 3-minute form, report in 48 hours.

Prompt

Best ERP for Nordic manufacturers

Your brand cited

Prompt

Top supply chain software Scandinavia

Competitor named instead

Prompt

ERP implementation partner Latvia Estonia

Not yet tracked

Working acrossUKNordics (SE, DK, NO, FI)Baltics (LV, LT, EE)BGUSAU

Organic traffic is shrinking. Organic influence is up for grabs.

Something changed in the last 24 months, and most marketing teams are still measuring the old thing. AI Overviews now sit above your #1 ranking. ChatGPT answers buying questions without a single click to your site. Perplexity names competitors in your category by name. Your rankings can hold perfectly steady while your click-through quietly halves. Meanwhile your agency is still sending you a monthly report about position tracking.

Three questions worth asking your current provider:

  • When a buyer asks ChatGPT to recommend a supplier in our category, are we named?
  • How many of our target queries now return an AI answer instead of a link?
  • If we expand into Sweden next quarter, what happens to our existing rankings?

If the answers are vague, you're paying for 2019 SEO in a 2026 market.

Capabilities

What we actually do

We do three things, deeply. We don't do PPC, social media management, or anything else that would make us average at all of it.

①

AI Search Visibility (GEO)

We engineer your brand into the answers. Entity architecture, citation-ready content, structured data, and a tracked prompt set that shows you exactly where you appear across ChatGPT, Perplexity, Gemini and Google AI Overviews - and where your competitors do instead.
How GEO works →

②

Multi-Regional SEO

One brand, six markets, zero cannibalisation. Correct hreflang architecture, market-specific intent research, and localised content that reads as though it was written in Stockholm - because it was reviewed by someone who lives there.
How we scale markets →

③

Ultra-Fast Web Infrastructure

Built on a lightweight Astro + Cloudflare stack designed for fast global delivery. Not a WordPress theme with a caching plugin bolted on. Fast for buyers, trivially parseable for the AI crawlers that decide whether you get cited.
How we build →
Product developed by Varna SEO Agency

Meet NovoraLux

NovoraLux is an independent SaaS platform being developed by Varna SEO Agency for moving existing websites into a faster, structured and editable website platform.

Explore NovoraLux →
Evidence

Results we can show you the receipts for

VVN

Warehouse & retail shelving/equipment · LV, LT, EE, FI, NO, SE

"Andis is a very punctual, precise and knowledgeable specialist in his spectrum, with whom can cooperate very easily and well. Performs his work conscientiously, is able to set priorities independently, as well as explains all the necessary nuances and the specifics of his work."

Rolands Bartaševičs, Project Manager, VVN

See the full case study →

Chile Properties

Real estate services, Chile

"Very attentive and results driven. Gave me exactly the solution I needed and with a great attitude."

Dan Duke, Owner, Chile Properties

Visit chile-properties.com ↗

SAGE Agency

Digital agency, USA

  • Client March 2022 – November 2023
  • Backlink services
Visit sage.agency ↗
Process

How we work

Week 0

Visibility Baseline

We build your prompt set: the 25–150 real questions your buyers ask AI tools before they ever type your category into Google. We record who gets cited today. This becomes your scoreboard.

Weeks 1–3

Foundation Sprint

Technical fixes, entity architecture, schema, and the infrastructure work that has to happen before content can compound. Most sites have 6–10 issues actively suppressing citation. We clear them first.

Months 2–6

Compounding

Citation-ready content shipped on a fixed cadence. Digital PR that builds the third-party mentions AI models weight heavily. Market-by-market expansion where relevant.

Ongoing

Governance

Monthly reporting against the prompt set, not vanity rankings. You see share of AI voice moving, or you see us explaining why it isn't.

What we ask of you: one decision-maker, a 30-minute monthly call, and a 6–12 month horizon.

Retainers

Straightforward retainers. No hourly billing.

Most requested

Growth Engine

€2,400/mo

One to two markets. Full GEO, content ops, digital PR.

See what's included →

Most clients start with a €2,900 Foundation Sprint - three weeks, fixed scope, and the fee comes off your first two retainer months if you continue.

See where you stand in AI search. Free.

  • We'll run your domain against a live prompt set for your category and send you a report showing:
  • Which AI engines currently cite you, and for what
  • Which competitors are being named instead
  • The three technical issues most likely suppressing your citation
  • What we'd fix first, in order

No call required. No card. If you like the report, book a call. If you don't, keep the report.

Get my free AI Visibility Audit →