Varna SEO Agency

Service · Generative Engine Optimization

Get cited in the answer, not buried in the links.

Generative Engine Optimization for B2B and e-commerce brands who've noticed the clicks aren't following the rankings anymore.

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AI Visibility

Tracked prompt citation

Prompt

Best ERP for Nordic manufacturers

Your brand cited

Same method, category scale: ourAI Visibility Index 2026.

  1. 1

    Prompt-set engineering

    Map the 25–150 questions buyers ask AI tools — your permanent scoreboard.

  2. 2

    Entity architecture

    Make the brand unambiguous across site, schema, and third-party entities.

  3. 3

    Citation-ready content

    Answer-first structure, original data, explicit comparisons models can extract.

  4. 4

    Measure & maintain

    Share-of-AI-voice reporting, competitor comparison, monthly explanation.

The shift

New to GEO? Read our full guide →

Your buyer's research journey used to start with ten blue links. Now it often ends with one synthesised paragraph naming three vendors. If you're not one of the three, you're not in the consideration set - and you'll never see it in your analytics, because there was never a click to attribute.

This is the uncomfortable part: AI search failure is invisible in your existing reporting. Traffic dips get blamed on seasonality or an algorithm update. The actual cause is that a model decided your competitor was the more citable source.

What we do

Prompt-set engineering

We map the 25–150 questions your buyers actually ask AI tools - not keywords, questions. That set becomes your permanent scoreboard.

Entity architecture

AI models reason about entities, not strings. We make your brand unambiguous across your site, schema, Wikidata, LinkedIn, Crunchbase, G2 and industry directories.

Citation-ready content & corroboration

Answer-first structure, original data, clear attributions — plus third-party corroboration so models can cite you confidently.

Technical AI accessibility

Correct crawler permissions, structured data, llms.txt, static-first rendering. We regularly find sites that have accidentally blocked GPTBot entirely.

What you get monthly

  • Share-of-AI-voice report across ChatGPT, Perplexity, Gemini, Google AI Overviews
  • Prompt-by-prompt citation tracking, with competitor comparison
  • Content shipped on a fixed cadence
  • Entity and technical maintenance
  • A monthly call where we explain what moved and what didn't
entity architecture diagram

An honest note on measurement

GEO is a young discipline and the measurement layer is still maturing. We can show you reliably whether you are cited, how often, in what terms, and against whom. We cannot yet hand you a clean revenue attribution from an AI citation the way GA4 attributes an organic session - nobody can, and you should be sceptical of anyone claiming they do. What we can do is move a metric that demonstrably precedes pipeline, and be transparent about the limits of the model.