Varna SEO Agency

Straightforward retainers. No hourly billing.

Visibility

€1,500/mo

Built for
Single-market B2B losing organic to AI answers
Markets
1
GEO
Prompt-set tracking (25 prompts), entity cleanup, citation content ×2/mo
SEO
Technical audit + fixes, on-page, 4 content pieces
Infrastructure
Core Web Vitals monitoring
Reporting
Monthly dashboard
Slack access
-
Term
6 mo min

Growth Engine

€2,400/mo

Built for
B2B or e-comm scaling one core market hard
Markets
1–2
GEO
75 prompts, full entity architecture, citation content ×4/mo, competitor share-of-voice
SEO
Full technical, content ops, digital PR ×2 placements/mo
Infrastructure
CWV + edge optimisation
Reporting
Monthly dashboard + call
Slack access
Term
12 mo min

Multi-Market Engine

€3,000+/mo

Built for
Companies selling across 3–6 markets
Markets
3–6
GEO
150+ prompts across languages, per-market citation strategy
SEO
Multi-market technical, hreflang governance, localised content ops
Infrastructure
Full Astro/Cloudflare management
Reporting
Bi-weekly call + exec summary
Slack access
✓ Priority
Term
12 mo min

Entry products

Free AI Visibility Audit

€0

Lead magnet. Automated + light manual. Converts to a call.

Get yours →

GEO Foundation Sprint

€2,900 one-off, 3 weeks

Paid discovery. De-risks the retainer for both sides. Fee credited against the first two retainer months if they sign.

Astro Migration

€6,000–€18,000

Infrastructure project. Naturally leads into a retainer.

Frequently asked questions

GEO is the practice of making a brand the cited source inside AI-generated answers on ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Where traditional SEO optimises for a ranked position in a list of links, GEO optimises for inclusion in a synthesised answer. It relies on entity clarity, structured data, third-party corroboration and extractable content formatting.

No. It extends it. The technical foundations overlap almost entirely - crawlability, site speed, structured data and topical authority serve both. The divergence is in content structure and citation strategy. Any agency selling GEO as a replacement for SEO is selling you a rebrand.

We build a fixed prompt set of the real buying questions in your category, run it on a repeating schedule across each major AI engine, and record whether your brand is named, how it is described, and which competitors appear alongside you. That gives you share of AI voice over time. We are deliberately careful here: attributing revenue directly to an AI citation is not yet reliably solvable, and we won't pretend otherwise.

Technical and entity fixes can shift AI citation within 4–8 weeks, because models re-crawl and re-index faster than traditional rankings move. Competitive organic rankings typically take 4–6 months to move meaningfully and 9–12 to compound. We plan on a 12-month horizon.

Mid-sized B2B and e-commerce companies, typically €2M–€50M revenue, with an existing website and someone internally who owns marketing. We're a poor fit for pre-revenue startups and for companies wanting a one-month trial.

The UK, Nordics (Sweden, Denmark, Norway, Finland) and Baltics (Latvia, Lithuania, Estonia), plus Bulgaria, the US, Australia and wider EU. We handle multi-market architecture as a core competency rather than an add-on.

Senior specialist time at roughly half the London agency rate, inside the EU, GDPR-native, in a time zone that overlaps the full Nordic and UK working day. You get the senior people doing the work rather than an account manager relaying instructions to juniors offshore.

Yes - a €2,900 GEO Foundation Sprint and Astro migrations from €6,000. Ongoing GEO and SEO work is retainer-only, because it doesn't work any other way.

Six and twelve month terms, then rolling monthly. You see the prompt-set scoreboard every month, so you'll know before we tell you. We would rather lose a client at month six than be the agency that hid behind a traffic-up-and-to-the-right chart for a year.